A Word About Expertise and Service

Dated: May 22 2024

Views: 108

 Every city has at least one big-shot real estate agent. Maybe it’s someone who’s been working in the business for decades. Maybe he or she has invested a lot of time and money into high-quality advertising. Or maybe that individual is just a great agent who gets a lot of referrals. Or...maybe not. While a lot of clients can be a sign of an agent with a track record for getting the job done, it might also be a sign of what you might call “incumbent advantage”. Everyone likes a winner, so they pick the biggest agent, the one everyone else is hiring.

 The problem is that this can often mean poorer service. If an agent is listing 40 to 50 houses at one time, chances are he or she isn’t going to have much time for you. Plus, many of the biggest agents use a team approach. So, while you might think you’re hiring the “super-agent” whose face you see on bus benches; or whose voice you hear on the radio, what you really get is one of his assistants.

 So, with all the various sales gimmicks out there, how can you find a real estate agent you can trust? You probably didn’t (or shouldn’t) hire your accountant or financial advisor (even your hairdresser) on a whim. Your real estate agent's no different. Whether you’re buying or selling a home, you’re dealing with big money. A good agent can make a big difference; a bad one can make for a very bad experience. So, shop around. Ask your friends for referrals. Look for reviews online. Then sit down with your top prospects and ask them what they’ll do to make sure you’re informed; you’re advised and that you get the most for your money - or the most money for your house. Accomplishing that isn’t a gimmick; it’s hard work. And that’s something worth paying for.

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Jay Voorhees, CRS

Jay Voorhees has been a widely respected member of the Atlanta real estate industry since 1987. After over 1,375 of successful sales, his track record remains spotless, a record he attributes to alway....

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